20 steps to an album

1. Write demos. That is a solo thing for Pip. She spends hours in her little studio making new tunes.

2. Make a selection. There are more demos than fit on an album so we have to choose which ones we are going to rehearse.

3. Start rehearsing. In the rehearsal room the Pip demos become band songs. That's where the tunes come to life.

4. Make a selection. Not every demo works as a band. So some songs never make it out of the rehearsal room. Another point of selection.

5. Find a studio, producer, mixer. We know what we want ourselves, but we know that others can add a lot to the music too. That's why we spend a lot of time on thinking and talking with people to find the best team for an album. 

6. Start pre-production. In the phase before going to the studio, we make a moodboard with records we like sound wise. And we talk with the whole team about the sounds and instruments we want to add in the studio.

7. Start rehearsing for recording. In an ideal world you write songs, rehearse them, start playing them live and after that you go into the studio. That's not alway possible. It wasn't this time due to Covid-19.

8. Demo them as a band. When you rehearse you hear the loudness in the room and don't hear the details. That's why we want to record all songs as one takes in a demo studio as well. 

9. Go to the studio. Then it all starts. Do the proper thing. Spend weeks of recording, trying stuff, experiment with new things.

10. Do the mixing. We normally leave some time between recording and mixing. To let the music rest. And to bring fresh ears in. Normally we spend time with the mixer in one room, this time due to Covid-19 we mixed remote. Sending versions up and down until we all were happy. 

11. Decide on the tracklist. You record more songs than fit on an album. Because you never know which songs turn out best. So another point of selection.

12.Do the mastering. Another important element. The album needs to sound as a whole, sound and level-wise. 

13.Make the artwork. This starts earlier but can only be finalised after deciding on the final tracklist.

14. Decide on the singles. Deciding on the tracklist happens of course with input from management, label, etcetera. That's even more the case with the singles. When you're too close to the music it's hard to choose between your darlings. The label knows best what can work for radio and tv.

15. Make the definitive planning. OK, then everything is ready and the release schedule has to be finalised. You need months for all this because vinyl and cd versions have to be made and print magazines need time. 

16. Make a new bio, press photos, etcetera. It's a new round of press and attention, so you need new stories and images to go with that.

17. Make videos. Very important too. Videos with the singles. Finding the right people to do that, record them, edit them, etcetera.

18. Release singles and album. A couple of months of milestones.

19. Do promotion. When you release an album you do a lot of promotion. You do interviews, sessions, online, print, radio, tv. 

20. Tour the album. And then comes the moment we love so much: bring our new tunes to the world! Let's hope the world gets ready for that!